At a VMware-hosted analyst event in Boston today, John Marshall discussed how VMware’s acquisition of AirWatch will impact the future of end-user computing with an audience of more than 30 industry analysts.
AirWatch has changed the course of the mobile device management (MDM) industry, Marshall said, by leading the evolution of enterprise mobility management (EMM), a much broader approach to mobility that encompasses specific solutions for device management, application management, email management, content management, containerization and more. In one year, AirWatch scaled its global team and added offices and data centers around the world. On the heels of its most successful year to date, AirWatch joined forces with VMware, the leader in data virtualization and end-user computing.
VMware’s acquisition of AirWatch represents a giant leap forward into the mobile-cloud era, Marshall said. Customers can expect not only company integration, but also rapid product and go-to-market integration that will accelerate innovation, unify desktop and device ecosystems, extend the end-user experience and enable next-generation apps, all of which will drive deep enterprise integration to suit the needs of all kinds of organizations.
The way that people connect to networks is fundamentally changing, Marshall said, as more users connect from more devices — desktops and laptops, mobile devices and increasingly, wearables and peripherals. IT must keep the pace, to manage and secure both a growing array of devices and a widening stream of data that those devices access and transmit. VMware’s innovation in the software-defined data center, along with AirWatch’s technology, will help IT stay ahead of the curve. Just as users now expect consumer-like experiences with the devices and apps they use at work, they will expect seamless access to their content and apps from anywhere, on any device. Consider the productivity gains that could be made if a worker began a project on his desktop, picked up a tablet and continued working before his next meeting, and then got into his car and could review the document on the dashboard screen while sitting in traffic. AirWatch’s goal is to help IT deliver that experience securely.
“With AirWatch’s mobile solutions and VMware’s desktop and virtualization technologies, VMware EUC is positioned to lead innovation in the end-user computing market,” Marshall said, and the analysts in attendance seemed to agree. Here are just a few of their Tweets immediately following Marshall’s presentation.
— Eric Klein (@eakleiner) March 19, 2014
To paraphrase shakespeare in love, Airwatch isn’t just a new day for VMware EUC, its a new world. Cool stuff. #VMWIA
— John Sloan (@jsloan_infotech) March 19, 2014
Marshall is (I think rightly) positing that integration key to managing Internet of Things. Others trying, but AW/VMW may have head start.
— Mike Battista (@Mike_Rochip) March 19, 2014