In September, AirWatch launched the app AirWatch Video to extend content sharing capabilities in the enterprise. We recently covered AirWatch Video in the article “AirWatch extends content capabilities with AirWatch Video,” which also describes how video in enterprise is becoming to play a larger role in enterprise content.
AirWatch Video, the latest addition to the AirWatch Enterprise Mobility Management platform, allows employees to download or stream videos on their mobile devices. Administrators can securely manage and distribute video throughout the organization from the web-based AirWatch console.
I spoke with AirWatch Video product manager Avanti Kenjalkar, who describes the app as “YouTube for enterprise.” Kenjalkar provided more background on the app, which is expected to launch this quarter.
Where did the idea for AirWatch Video originate?
Airwatch Video began as an idea within the marketing team at AirWatch, who creates enablement materials for various teams within the company. The team was creating video content that they wanted to share with the company in a mobile format. They had a need for internal communication, so our product team built an app that would allow them to share updates in video format.
The product evolved as customers visited our office and began to comment on our internal use of AirWatch Video. They made a point that they themselves could benefit from the product. From these experiences, we realized that there are many use cases for enterprise video content, so we decided to further develop the product for our customers.
Could you elaborate on how AirWatch Video will integrate with Content Delivery Networks (CDNs)?
AirWatch Video will integrate with CDNs which host video content that is then made available through the app. For administrators, uploading content to the AirWatch Video console will be very similar to uploading content to AirWatch Secure Content Locker. Once video content is uploaded, the administrator will be able to assign content to different channels and then assign the channels to different organization groups.
What are your thoughts on the future of video in a corporate setting?
The enterprise world is realizing the potential of enterprise video content. Per a recent 2013 Frost and Sullivan report (as reported by streamingmedia.com), revenue for enterprise video webcasting solutions is predicted to grow over $300 million in the next six years.
However, some enterprises are intimidated with the prospect of developing a video app and managing video deployments. With AirWatch Video, that concern is lessened. Existing AirWatch customers are able to work alongside the other AirWatch apps they have deployed in the familiar AirWatch console, and also have guaranteed security as they do with all AirWatch apps.
Most companies today are either hosting corporate video on YouTube, which can be too public, or on an intranet site such as SharePoint, which can be difficult to share, especially out of the office on a mobile device. With AirWatch Video, enterprises have a middle ground. They are able to share video content that is easy for users to access, yet exists within a controlled sharing strategy.
What features do you find most exciting?
One of the AirWatch Video features I find most useful is delegated access, which is part of what creates that middle ground for sharing content. Using this feature, the IT administrator will be able to assign content down to several levels, ensuring only designated user groups can access specific content. This feature becomes helpful when not all content is relevant to all groups.
For instance, video producers or content administrators could upload all videos into an organization group, and then marketing could create channels that contain content that is tailored to specific teams. From here, department managers could also determine when each video should expire, such as when an updated version is available or old content is no longer relevant.
Another helpful feature is the ability to restrict downloads to devices that are connected to Wi-Fi only, which can minimize the risk of data overages.
Studies have shown that learning is greatly improved with video content. Having an internal video channel that provides a library of easily digestible, up-to-date information could become a competitive advantage for an enterprise workforce. This Cisco report shares these many benefits of enterprise video, including a 200 percent increase in learning from video as opposed to audio learning.
How will enterprises use AirWatch Video?
Customers will use AirWatch Video primarily for internal and external communication. For example, customers can have Human Resources channel to share content on topics such as 401K enrollments. People are more likely to watch a six-minute video than read a 20-page PDF. Because AirWatch is an MDM server, AirWatch Video customers have the advantage of tying compliance into the video content. This means that if an employee did not watch a required HR video, the AirWatch Video administrator could send an alert to employees that have not yet watched the required video. After two weeks, if the employee has still not watched the video, an email could be automatically delivered to managers to notify them. This feature is especially beneficial for HR professionals who are responsible for ensuring all employees have received HR policies.
AirWatch Video is also useful for internal training. If enterprises want to create an engaging training manual for employees, the AirWatch Video administrator can create a channel designated for those participating in the training. Users can download the videos while they are waiting at the airport and refresh themselves with training videos that review new products and the latest features, for example.
Videos can also be a powerful communication tool for company leaders. With video, a viewer can see gestures and pick up on the tone of a message. It’s a powerful portrayal and can be more effective than an email or other written communication. Seeing the presenter’s energy has a completely different effect on the viewer. When video is used for corporate communication, companies are able to simultaneously share important content and help establish company culture.