People used to consume the Olympic Games in front of a TV. Now, people want to see live events on their mobile devices anytime they want.
During the 2016 Summer Olympics in Rio, audiences both at the games and at home used mobile devices as a second screen to watch, connect with others and find results. Many even used a mobile device as a first screen to stream Olympic Games content.
This and other innovations with mobile technology will make Tokyo 2020 the most digital Summer Olympic Games ever. Experts and officials anticipate that demand to rise, not only for mobile content but also for the speed at which viewers can access it. Welcome to the high-speed, 5G world.
The Digital Transformation of the Olympic Games
Today at Mobile World Congress, Pat Gelsinger, CEO of VMware, and Patrick Adiba, EVP Chief Commercial Officer and CEO Olympics at Atos, talked about the coming impact of 5G mobile networks on major events and the agile infrastructure needed to support near real-time experiences.
[Read more at VMware Radius: #MWC17: VMware Joins Industry Luminaries in Keynote]
Mobile technology allows viewers to stream live events from the palm of their hand, said Adiba, as well as connect with their communities. Fans want to see immediate playbacks, to tweet their thoughts and to find results. To deliver these mobile, interactive, fast experiences for billions of users and devices, live events like the Olympics will increasingly need to support enormous amounts of data.
This will inevitably impact security demands, too. Organizers want to not only protect what they know but also to understand, react and adapt to new issues, said Adiba. To do so, they also need to train event staff on data loss prevention and know who’s behind the device with identity and access management.
Perhaps one of the most challenging aspects of digitally transforming an event with massive investments, like the Olympics, is preparing for the future. The infrastructure the Olympic Games builds today also needs to support the technology of tomorrow.
Many mobile apps and technologies won’t be invented for five or even 10 years, said Gelsinger, but they could completely change the game. New mobile apps could help tourists navigate live events with real-time translation. Driverless taxis could be part of the Olympic Village of the future. With virtual reality and holograms, audiences in homes and stadiums around the world could not just watch but experience the games in the future.
So VMware is building a foundation to help organizations thrive in a 5G world.
— Dell Technologies (@DellTech) March 1, 2017
- Catch the replay here this week to learn what the two tech leaders said are key to building an agile, flexible infrastructure today to support the 5G world of mobile technology tomorrow.
- Read more about how VMware is preparing for the future in 5G here.
- And find out what else is happening with VMware at Mobile World Congress.
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