“The mobility mess will get worse for quite some time before it gets better,” wrote GigaOM research director Cormac Foster in a recent report. The market is evolving quickly, and users’ expectations continually create both new challenges and new threats. But EMM vendors can help, and some are better equipped than others. “During this period of upheaval, managed mobility services providers that offer technology, consulting and support will become increasingly attractive,” Foster wrote.
In its “Sector Roadmap: Enterprise mobility management,” the tech research firm ranked AirWatch the EMM vendor best equipped to adapt to disruption vectors in the EMM market. Disruption vectors are the five key trends GigaOM Research has identified that will disrupt the market over the next 24 months: platform proliferation; continued enterprise distribution; the increasing importance of compliance, risk and governance; the emergence of EMM as an IT management system; and the demand for value-driven metrics.
“These vectors represent the areas in which companies will successfully or unsuccessfully leverage large-scale disruptive shifts over time to help them gain market success in the form of sustained growth in market share and revenue,” Foster wrote.
Because the market is changing fast and users’ needs are fluid, there is rarely one best provider. Still, AirWatch is well positioned to address a wide range of concerns, according to the report.
The most successful solutions will combine device-level and application-level management. “Despite some vendors’ contentions that MDM is dead, it remains a viable approach to many mobility problems, and it will continue to be for the forseeable future,” the report notes. The chart below shows both the projected rise in MAM technology adoption and the firm position MDM will hold over the next 24 months.
EMM implementation plans: “Which of the following mobile security solutions do you use or plan to implement?”
According to GigaOM, AirWatch is an EMM leader because:
- AirWatch has grown its MDM roots into a hypersuccessful, horizontal suite of mobility-management applications, quintupling its number of employees over the past two years and banking more than $200 million during a Series A financing round.
- AirWatch has embraced the cloud and is selling direct to businesses of all sizes, offering free trials and a la carte upgrades to basic service plans. It partners with channel providers of all sizes.
- AirWatch’s scale allows it to enhance products quickly and the company’s frequent product refreshes put those changes in users’ hands.
- AirWatch has begun supporting Mac laptops via agent that extends management capabilities beyond those built into the Mac OS, and it plans to support Windows laptops soon.
GigaOM’s key findings include:
- Enterprise mobility management (EMM) addresses an entirely new set of challenges.
- The market is changing so fast and user requirements are so unique and fluid that there is rarely one best provider.
- Successful EMM solutions will require a blend of MDM and MAM tools, often from different vendors.
- The next 24 months will see additional partnerships and consolidation in the industry, as well as an increase in the popularity of managed mobile service providers.