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Video: John Marshall presents “The Future of Mobile Innovation” at AirWatch Connect Barcelona

  • Lanier Norville By

Watch the full keynote video

According to John Hoffman, CEO of the GSM Association (GSMA), the AirWatch-VMware merge represents a future of “like-minded individuals mobilizing the world.” In this morning’s keynote at AirWatch Connect Barcelona, Hoffman, who heads the organization that puts on Mobile World Congress, joined AirWatch Chairman Alan Dabbiere and AirWatch CEO John Marshall on stage for the first presentation of the day.

During the presentation, Hoffman congratulated the AirWatch executives on signing the VMware deal yesterday, and Marshall revealed the companies’ plans for accelerating innovation in the mobile space, which is “affecting the way everybody on this planet communicates,” Dabbiere said.

“I think your tie-up with VMware is going to be phenomenal not only for you and your customers, but also for the industry,” Hoffman said.

After a brief discussion, John Marshall took the stage to review AirWatch’s growth in 2013 and to reveal AirWatch and VMware’s plans for the year ahead.

In 2013, AirWatch:

Expanded its global workforce, which is now 1,600 strong, and its global presence, focusing on Latin America and Asia with new offices in Miami and Singapore

Pushed ahead on the data center side by adding local cloud servers around the world to ensure local data backup

Introduced AirWatch 7.0, a complete rewrite of the AirWatch user interface, and announced full availability of the AirWatch 7.1 update

Crowned content king, with the release of the enterprise-grade mobile content management solution Secure Content Locker and several subsequent updates, a whitepaper on enterprise file sync and share best practices, and a major focus on content and collaboration in AirWatch Connect sessions

Added a suite of tools to the AirWatch EMM platform, including Secure Content Locker, app wrapping technology, the secure AirWatch Inbox and the containerization solution AirWatch Workspace to provide flexible security

“We started by managing the device and built other management capabilities to that core,” Marshall said, which now extend across device types including smartphones, tablets, laptops, rugged devices, wearables and peripherals, as well as across every mobile platform, no matter how the device is deployed.

Acquired Motorola MSP to support rugged devices, and integrated Motorola mobility services into the AirWatch platform

Strengthened OEM relationships, “which means we collaborate faster and earlier in the development cycle,” Marshall said, enabling AirWatch to offer same-day support for new device releases and OS updates.

Introduced product bundles and maintained transparent pricing

On the Horizon

AirWatch plans to drive deeper enterprise integration and accelerate its existing market leadership in the year ahead. Plans include:

Continued product innovation and connecting the Internet of things to the enterprise: “Our platform is just getting started,” Marshall said, announcing plans to extend the AirWatch EMM platform with additional content solutions, telecom management, more advanced management of wearables and peripherals and vertical-specific tools and apps across desktop and app virtualization.

Product serviceability: AirWatch will continue to add to its documentation library and enhance training and certification programs, including the online certification program.

Extended cloud operations: “Who better to partner with than EMC and VMware to extend our cloud operations,” Marshall said. “They are the data center.”

Broader go-to market strategy: Marshall said AirWatch has not been as strong as it could be in markets such as China, Japan, Southeast Asia and Latin America, but “through all of us [at AirWatch and VMware] working together, we will be in a better position to support all our customers around the world.”

Extending multi-tenancy across users at all levels: AirWatch’s next goal for multi-tenancy is to enable organizations to create applications that will help users interact with their employees more easily and make them want to enroll in BYOD programs. “We’re going to make sure that as a platform we can address all the different use cases. We started with the executive use case, then went to knowledge workers, the sales team and service team, and now we’re working to extend across third parties and B to E.”

Evolving the security model: AirWatch started with device-level management and this year added container-level and app-level management. With VMware, AirWatch will add management at the data level through virtualization.

“Where else could you possibly manage?” Marshall asked. Yesterday, that question was answered with an announcement from Intel and AirWatch. “Now we are doing management at the chip level, through Intel’s device protection technology (DPT) through a new set of APIs” that enable enterprises to create a more native, more consistent experience across different devices Marshall said.

Lanier Norville

Lanier Norville

Lanier Norville has been writing and editing for online publications for six years. Before joining AirWatch, she was the editor of three medical technology magazines including the award-winning publication TechNation.

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