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Region on the rise: Asia-Pacific enterprise mobility market to exceed $2 billion

  • Scott Solomon By

The demand for enterprise mobility solutions is growing in markets across the globe, but in the Asia-Pacific (APAC) region it’s skyrocketing. According to IDC, the mobile market is not tapping the brakes any time soon – the regional market is expected to reach a value of $2.3 billion by 2017. AirWatch is well positioned to meet the needs of this burgeoning market.

The growth in the region will be spearheaded by India and China, the two countries Forrester has identified as leaders in APAC enterprise mobile software spending in 2014. In a survey of IT decision makers, more than 50 percent of respondents told the market researcher they planned to increase their spending on mobile software this year.

Forrester attributes the booming growth to a young – and increasingly online – population. India’s online population is overwhelming led by the younger generation. A remarkable 75 percent of the country’s online users are aged 15 to 34, according to ComScore.

The APAC market is also maturing, as more companies seek to provide local data centers for the region. China has led the way in data center spending, accounting for 30 percent of usable white space, according to DatacenterDynamics Intelligence. In total, the region consists of more than five million usable square meters of white space, according to the same report, a number which grew 7 percent last year.

The enterprise mobility market is maturing, yet most organizations are still catching up to the advanced consumer market that has given APAC the title of the most mobilized region in the world. According to an IDC survey, 50 percent of APAC organizations are still stuck in initial stages of mobility. And much like other regions, mobility is the number one technology issue the region’s businesses will face going forward.

AirWatch’s Growing Presence in Asia-Pacific

An IDC press release noted that acquiring AirWatch will help VMware to “transform itself to becoming an enterprise mobility powerhouse in Asia-Pacific fairly quickly.”

In 2013, AirWatch expanded its global footprint by doubling the number of employees in the region and appointing Jeff Baum as managing director for the region. In a press release announcing the expansion, Baum shared insights on AirWatch’s position. “Enterprise mobility in Asia-Pacific is exploding, and AirWatch has the foundation in place to support the growing mobile population. With hundreds of existing customers in the region, AirWatch has built a scalable advantage backed by strong R&D and experienced international leadership.”

Since the announcement, AirWatch has continued to dedicate resources to the region. In the last few months, AirWatch has doubled its Asia-Pacific channel partners and hosted several three-day partner enablement training seminars where more than 440 attendees have been trained on the AirWatch platform and 200 of which have qualified for certification.

The 10-city, seven-country tour made stops in Tokyo, Bangkok, Hong Kong and other enterprise hubs. Cultural diversity in the APAC region necessitates a strong and diverse partner ecosystem. AirWatch partner training sessions give partners the opportunity to handle the product and speak with AirWatch professionals in a localized environment.

AirWatch Team at Hong Kong Partner Training

The AirWatch team prepares to welcome attendees at the Hong Kong partner training.

Much like Connect Local, the trainings are technical in nature, yet give partners the chance to brush up on the latest trends in mobility.

AirWatch partners experience the following benefits from attending the trainings:

  • Recognition as an expert in the AirWatch solution suite
  • Gain knowledge of trends shaping the future of mobility
  • Preview the latest AirWatch product innovations
  • Discover new mobile technologies and solutions
  • Network with members of the AirWatch Community 

An AirWatch expert leads attendees during a partner training session in Japan.

AirWatch is also participating in VMware’s Partner Exchange events throughout the region. At each event, AirWatch has hosted a booth, offered demos and led speaking presentations.

To learn more about VMware Partner Exchange 2014 on tour in Asia-Pacific and Japan, follow the link here.

Scott Solomon

Scott Solomon

Scott Solomon is an Atlanta native and University of Georgia graduate who has spent the past six years studying technology, though his passion for the subject has been lifelong.

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