The world’s largest and most international information technology trade fair, CeBIT 2015, got underway on Sunday 15 March at the Hanover fairground in Germany, with thousands of exhibitors huddling up to showcase their latest technological advances to more than 300.000 visitors.
The show, which is considered an annual barometer of the latest innovations in office automation, information technology and telecommunications, is set to be a platform to debate key technological and economic themes such as the Internet of Things (IoT), the d!conomy and industry 4.0, where machines and networked systems are in constant communication with each other.
On the opening day, one of the most awaited enterprise announcements came from Samsung’s Won-Pyo Hong, President and CMO of Samsung Electronics. He announced the company’s plans to congregate its enterprise offerings into a dedicated line of business named Samsung Business. In his keynote speech, Mr. Hong also outlined Samsung’s commitment to making significant advancements in the field of enterprise IoT.
Contributing to the hotly debated theme of IoT, AirWatch’s Dominic Schmidt-Rieche, sales team lead for the DACH region (Germany, Austria and Switzerland) at AirWatch, gave a presentation on Tuesday around the privacy and security implications of interconnected devices, as the Internet of Things gains more momentum. “We believe the smart phone will be the remote control for a lot of IoT devices and this is exactly where AirWatch will step in,” said Schmidt-Rieche. “The mobile device is a thing in the Internet of Things, and it’s going to be at the confluence of where all the data comes from and where it is sent back.”
Referring to VMware’s recent announcement on joining the Industrial Internet Consortium, Schmidt-Rieche stressed in his address the need to actively promote IoT standards and to bring some of the most innovative industry partners together to advance IoT in the enterprise. “The market opportunity is too big to be served by one vendor,” he stated. “Multiple vendors need to come together and open up their standards to bring management and security to IoT devices.”
Schmidt-Rieche also explained that that the link between enterprise mobility and IoT is the smart phone, which is becoming the communication channel between the user and the IoT device. “Through its connectivity, the mobile device is able to connect to the peripheral devices and other sensors that are placed around it,” he said. “From AirWatch’s viewpoint, we’re already looking to push enterprise mobility into the IoT era through the smart phone, which we believe is going to be the remote control of the Internet of Thing’s era.”
To manage these interconnected devices, Schmidt-Rieche indicated that AirWatch and VMware understood the importance of IoT in the success of end-user computing. He said: “We’re working together to leverage our best in class knowledge in mobile management and virtualisation to ensure end users’ data security and privacy remain securely managed.”
At the end of his keynote, Schmidt-Rieche emphasised that the lack of hardware standardisation across OEM manufacturers, the enormous flow of data to be managed, the continuing automation of devices and the lack of infrastructure integration will continue to present considerable challenges to the management of IoT. “This is why AirWatch and VMware work together to address these challenges to overcome them efficiently for the benefit of the end user,” he concluded.