Introduced last week, the VMware Collaboration Bundle combines three content products – AirWatch Content Locker, Socialcast and AirWatch Video – to help employees collaborate in the workplace with different types of content. With file sync and share capabilities, employees can easily exchange content through their mobile phones, tablets and computers. Overall, collaboration in the workplace is enhanced when users have the right tools.
Mike Maxey, content sales manager at AirWatch, says that “in order to enable [employees] to be more productive, we’ve got to enable them to access corporate resources and get the job done by collaborating with their colleagues, sharing files, commenting back and forth on tasks and projects.”
The way users consume content often varies depending on the task at hand, and with the VMware Collaboration Bundle, enterprises can securely offer multiple content platforms from which users can choose. Whether users need to send traditional documents, collaborate on a social-organized platform or share news and training videos, they can do so using the integrated tools within the bundle. Whether a person processes content through reading a shared PDF in AirWatch Content Locker, posting a question on Socialcast, or watching a video on AirWatch Video, the bundle allows people to use all three. Each medium has its own strength, and the way it is presented can be specific to the subject matter it covers.
As content is increasingly shared via digital channels, the enterprise continues to benefit from the data collected on how users interact with their content. This data helps enterprises create and share new content for its employees and customers, as we’ve seen with tools like Wistia and in thought leadership predictions for 2015. With Wistia, video content managers can access viewer analytics such as how long a person watches a video and which parts of a video a person are replayed. Earlier this year, Noah Wasmer, vice president of product strategy at VMware predicted that big data and cloud analytics will drive business strategy in 2015.
In the below video, Mike Maxey explains the roles different types of content play in the enterprise and how enterprises use content.
For more information on the VMware Collaboration Bundle, visit the website.