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Windows 10 unifies the app experience for end-users and developers

The AirWatch Blog recently detailed the 10 things IT pros need to know about Windows 10 and let readers know that Microsoft is unifying the app experience. To simplify the app experience, Windows 10 includes an updated Windows app store and app submission process. These updates combined with AirWatch integration enhance Windows MDM and create a more streamlined experience for developers, IT administrators and end-users.

To bring together the app store experience, Microsoft has redesigned its app store by creating one store for phones, tablets and PCs. As an extension of the unified app store, Microsoft is introducing a Business Store Portal (BSP) for the enterprise where IT administrators can access their internal app catalog and manage apps on all Windows 10 end-user devices. IT administrators will be able to use offline licensing with their AirWatch enterprise app catalog to distribute applications to devices without a Microsoft or AAD account. This means that end-users will no longer be required to enter in a password each time an application is downloaded and installed. Previously, Windows apps required a username and credit card to install apps which caused headaches for IT. With BSP, EMM providers have stronger control of app distribution, installation and updates.

Within the BSP, IT managers can purchase applications in bulk. This new VPP feature gives enterprises the ability to reclaim and reuse licenses. AirWatch will integrate directly with the BSP to facilitate the distribution of these applications online and offline through a unified Airwatch application catalog. This feature allows IT to revoke licenses from employees that may depart from the company and for IT to more accurately manage active corporate devices.

In addition to the unified store experience, the app submission process is simplified. App developers will only need to make one app submission to one store, rather than to both the Windows Store and Windows Phone Store. The new store will support apps that maintain a single code base across mobile and desktop platforms of Windows. This feature saves time for developers and works toward unified endpoint management.

AirWatch’s integration with these new Windows 10 features will help drive the unified app experience for Windows 10 devices. Previously in Windows 8.1, multiple distribution channels made the overall user experience between modern and desktop applications disjointed. In Windows 10, AirWatch customers can take advantage of a unified app catalog to provide employees the same user experience for modern, desktop, remote and SaaS applications.

The Windows 10 features suite simplifies and unifies the life cycle of an application for developers, enterprises and end-users. These features increase the satisfaction and adoption of these transformative applications that drive business mobility.

Stay tuned for the next post in the Windows 10 series. For more information on the Business Store Portal, watch the Channel 9 video.

Gabrielle Ferree

Gabrielle Ferree

Gabrielle shares the latest product updates and news for the AirWatch Blog. She also leads AirWatch media relations and enjoys sharing stories that impact the enterprise mobility industry.


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