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This Week’s Top Mobile News: Booming Enterprise Apps Market ($63B by 2020!) Driven by Mobile Worker Demands for SMS & IM

  • Blakely Thomas-Aguilar By

Plus: AirWatch 8.2 Has Arrived, 2015 Business Mobility Report, What’s Really Driving IoT & Much More

Rev up your biz’s app store engine, because the next five years are about to get crazy.

New research from Strategy Analytics projects that the enterprise business app market will grow from $40.5 Android for Work Webinar with Googlebillion in 2015 to $63 billion by 2020. And the biggest demand? SMS and instant messaging apps. Get the full story from AppsTechNews here.

[Related: 10 Must-have Mobile Productivity Apps for Work]

Ready for an “Out of Box” experience? AirWatch 8.2 will blow your mobile socks right off.

AirWatch released its 8.2 update this week with a huge focus on delivering unified endpoint management and a better usability experience for all our admins out there. Check out the 8.2 blog announcement for a deeper dive.

It’s the end of the (client-server) world as we know it.

VMware’s 2015 Business Mobility Report shocks with its opening stat that only 20% of organizations have actually executed on their mobility initiatives. But based on survey responses, everything’s coming up mobile in 2016. Get the full report here, including a pretty cool interactive version (if we do say so ourselves).

Who else is talking about the Business Mobility Report? More top mobile news headlines:

What’s really driving the IoT craze?

Information Age delves into why we need to stop talking about IoT bells and whistles, and get down to the serious business value of IoT in the enterprise. Read the full article for some killer IoT use cases with Bosch, Virgin Atlantic, SAP and Deutsche Telekom.

[Related Video: The Amazing Technology Journey behind Coca-Cola Freestyle]

iBeacons, get your iBeacons here.

This nifty little micro-location devices are transforming the way we interact with our surrounding world. No matter what side you stand on—“sweet, 20% off!” or “creepy!”—this blog showcases some noteworthy iBeacon deployments in retail, hospitality, travel and education. Read more here.

And, last but not least, some must-watch biz mobility webinars coming down the pipe:

Want to catch up on previous weeks’ top mobile news and headlines? Check them out here:

Blakely Thomas-Aguilar

Blakely Thomas-Aguilar

Blakely is a brand journalist for VMware AirWatch by day, sci-fi/fantasy book-aholic (and mom of 3!) by night.

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