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VMware CTO Noah Wasmer

2 Massive EMM Changes Every Enterprise Must Know

  • Ashley Speagle By

Enterprise mobile management (EMM) may be a common phrase among companies and workers now, but considering the swift of evolution of this concept, EMM is still in its infancy. It was only nearly a decade ago that AirWatch pivoted to focus on managing mobile fleets as smart devices and connectivity rapidly took off in the enterprise. The term “BYOD,” first coined six years ago, only went mainstream about four years ago.

So where is the future of EMM headed and how is the industry already shifting today? Here are two massive EMM changes every enterprise must know.

VMware CTO Noah Wasmer: Enterprise Mobility Is Not About Devices

“EMM is no longer tactical,” Noah Wasmer declared at AirWatch Connect 2015, chief technology officer and vice president of product management, mobile products and end-user computing at VMware.

Initially, companies just wanted to be able to empower the use of mobile devices in the boardroom and the workplace for better productivity as more executives and employees began to do so. However, instead of simply getting corporate data to devices securely, the biggest value of EMM today is creating massive digital transformation through mobility.

EMM is no longer just about managing mobile devices, said Wasmer. It’s about creating seamless user experiences across devices—from desktops and laptops to smartphones, tablets and new connected machines—and platforms. It’s about building mobile applications that better leverage corporate data and deliver content and updates in real time.

EMM is about scalability and getting the most out of mobile devices and applications that are now mission critical to the bottom line of every business.

The Future of EMM: Ensuring End-User Privacy

“How do we give the user exactly what they need—but nothing more?” That’s the next frontier for EMM, according to Wasmer.

In other words, enterprises need to fine-tune their EMM to balance two things: 1) providing users enough network access to effectively get their work done without compromising corporate data while 2) protecting end-user privacy and personal applications.

Finding the right technology is only half of the battle when ensuring end-user privacy. EMM is increasingly about making users feel secure as much as it is about securing corporate data.

As Wasmer said, enterprises must better understand end-user behavior and master end-user privacy communication. In order to realize the end goal of EMM—user productivity—companies need to change users’ perception of EMM technology so they can confidently take full advantage of workforce mobility programs.

To take your business mobility into the future and deliver more end-user value, sign up for the AirWatch Blog mobile newsletter to the right today.

Ashley Speagle

Ashley Speagle

Ashley is a content marketing specialist for VMware AirWatch.

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