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Look Who’s Talking Mobile at NRF 2016

  • Blakely Thomas-Aguilar By 1 comment

Consumers aren’t coming to retail stores as much as they used to, but when they do, they are better educated and expect exceptional service. To stay current in this highly competitive NRF 2016 CTAnew retail world, retailers are finding innovative ways to deliver delightful customer experiences and the product expertise that motivates shoppers to buy. Next week at the National Retail Federation’s biggest event, NRF 2016, three leading retailers—Belk, Ascena and Luxottica— will share how they utilize innovative mobile devices, digital displays, kiosks and beacons to delight shoppers and grow their businesses.

[Related: iBeacons: Transforming Mobile Consumer Experiences One Coupon at a Time]

Exhibitor BIG !deas: Modernize the Retail Experience with Mobile Devices
Monday, Jan. 18th, 11-11:45 a.m.
Level 3 EXPO Hall, BIG !deas Room 4

Join VMware AirWatch and industry leaders Ascena, Belk and Luxottica in learning how to leverage mobile devices, digital displays and kiosks to modernize and personalize the retail shopping experience. This session will also feature a live demo on beacons and discussions from panelists, including an iOS expert.

  • Scott Hatten, Director of Store Technology, Ascena Retail Group, Inc.
  • James Morse, Omnichannel Technology Lead, Belk, Inc.
  • Chantell Comberger, Head of In-store Technology, Luxottica Retail

[Related: Luxottica Redefines Mobile Strategies to Improve Shopping Experience for Customers]

About NRF 2016

“NRF’s Annual Convention & EXPO earned the nickname ‘Retail’s BIG Show’ years ago, and because the name was so appropriate, it stuck. Today, Retail’s BIG Show is NRF’s flagship industry event held annually in New York City. The four-day event offers unparalleled education, collegial networking and an enormous EXPO Hall full of technologies and solutions.

“After more than a century, Retail’s BIG Show is still the place—the only place—where you can see and experience all things retail. It is truly one-stop-shopping for industry professionals from around the world.”

Read more about NRF 2016 and how you can get your tickets to Retail’s BIG Show here.

Come visit VMware’s End User Computing team.

VMware EUC experts will be at booth 3029 throughout the event. We’ll have some fun goodies and new retail offerings that we’d love to share with you while you’re at NRF 2016.

Want to talk about how you can join Luxottica, Belk, Ascena and so many other game-changing retailers in leveraging innovative technology to improve your customers’ experience? Make an appointment for a customized strategy session with one of our experts:

See you at NRF 2016!

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Blakely Thomas-Aguilar

Blakely Thomas-Aguilar

Blakely is a brand journalist for VMware AirWatch by day, sci-fi/fantasy book-aholic (and mom of 3!) by night.


  1. طراحی سایت

    I’m quite confident that access to application-level business intelligence and analytics, the proliferation of mobile payments, and the tumultuous transition to an EMV-enabled payments landscape will be at the top of their agendas.

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