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[SlideShare] ‘Mobile’ Is Not a Smartphone

  • Ashley Speagle By

10 major tech players on the future of “mobile.”

Tech companies are notorious for telling us their products are going to change the world. Count how many times a TechCrunch presenter says they’re “making the world a better place” on HBO’s “Silicon Valley.”

It’s true. Double battery life and curvier phones aren’t shifting the way we live.

But it’s hard to argue that mobility, at large, hasn’t significantly impacted the way we live and work. With unprecedented connectivity, we communicate with anyone in the world no matter where we are. Entire businesses have fallen to new types of digital, mobile-first ones that change the way we shop, bank, learn and receive healthcare.

10 Quotes on How Mobility Will Reshape Our Lives, Again

In 2007, Apple CEO Steve Jobs said, “Today, Apple is going to reinvent the phone, and here it is.” Then smartphones changed the world. The end.

“Mobile” is more than smartphones. It’s seamless, omnipresent connectivity. It’s flexibility, speed and intelligence in your hands, on your wrist and before your eyes. And it’s only beginning.

What Is Mobility?

1. Our Smarter, Faster, ‘Appier Selves

“The reason we love technology in our personal lives is simple, really. We use smartphones and apps to make things easier, shifting what was once a manual, difficult process into a faster, smarter, and more exciting digital experience. Instead of dealing with spreadsheets and account books, we use Mint for smarter budgeting. Instead of looking at printed directions, we use Waze to get us there faster.”
—Noah Wasmer, VMware End-User Computing SVP of Mobile Products, at VMware Radius

*>5 million: Apps in the App Store by 2020, estimates Sensor Tower.

2. The Gravitational Center of Tech

“The mobile ecosystem, now, is heading towards perhaps 10x the scale of the PC industry, and mobile is not just a new thing or a big thing, but that new generation, whose scale makes it the new centre of gravity of the tech industry. Almost everything else will orbit around it.”
Benedict Evans, partner at Andreessen Horowitz

3. Augmented and Virtual Reality (VR)

“Pretty soon we’re going to live in a world where everyone has the power to share and experience whole scenes as if you’re just there, right there in person. Imagine being able to sit in front of a campfire and hang out with friends anytime you want. Or being able to watch a movie in a private theater with your friends anytime you want. Imagine holding a group meeting or event anywhere in the world that you want.  All these things are going to be possible.”
—Mark Zuckerberg, CEO of Facebook, at Mobile World Congress 2016

*$80 billion: Hardware sales for augmented and virtual reality (VR) by 2025, estimates Goldman Sachs.

4. Complete Business Transformation

“We’ve seen mobility be the catalyst for huge transformations in nearly every industry. We’ve seen workers come together to drive massive innovations by leveraging technology to collaborate anywhere in the world. We’ve seen red tape sliced to smithereens by a simple gesture in a purpose-built mobile app resulting in hundreds of email and spreadsheet-based processes eliminated. All of this made possible by IT partners willing to open their imaginations to what’s possible.”
—Blake Brannon, VMware AirWatch Vice President of Product Marketing, at the AirWatch Blog

5. The Internet of Things (IoT), Put to Work

“And IoT isn’t just about consumer devices … It’s now starting to take hold in enterprises, smart cities, transportation, and others as well. As enterprises transform into digital businesses, the need to find ways to improve efficiencies, generate new forms of revenue and deliver new and exciting customer experiences will be the tipping point for enterprise IoT to really take off.”
—Bask Iyer, VMware Senior Vice President and Chief Information Officer, at VMware Radius

*27%: Average revenue created from Internet of Things (IoT) initiatives by 2018, reports Forbes.

6. Revolutionary Car Connectivity

“I think that within two years, you’ll be able to summon your car from across the country … It will meet you wherever your phone is … and it will just automatically charge itself along the entire journey.”
—Elon Musk, CEO of Tesla Motors, at The Verge

*250 million: Connected vehicles on the road by 2020, estimates Gartner.

7. Work, Digitally Disrupted

“The second piece … [is] digital transformation in the workplace, and how people are changing the way in which they work. You have your desktop, your laptop, your tablet, your phone or your Tesla. Your apps come to you on any device. That aspect of digital workplace transformation is what we’ve been squarely focused on. We call that ‘working at the speed of life.’”
—Sanjay Poonen, VMware General Manager of End-User Computing (EUC), at the VMware EUC Blog

8. Unified Endpoint Management

“I cannot emphasize this enough: Windows 10 has changed everything. By offering a single OS for both Windows mobile devices and traditional PCs, Windows 10 is a game-changer. IT admins can now manage all Windows devices—mobile and PCs—from a single console. No more silos, no more redundant resources: just a singular focus on delivering value through a purpose-built EUC architecture.”
—Sumit Dhawan, VMware Senior Vice President of EUC, at the VMware EUC Blog

*<$147,420: IT administrative costs saved per year using Windows 10, estimates Forrester Consulting.

9. Global Internet Access

“You can use the cellphone you already have in your pocket, and it talks to the balloon … it’s basically just a cell tower in the sky. Think about how cellphones have changed everybody’s life. I mean, just think about how having your cellphone work anywhere in the world could change your life, or the lives for people in those areas.”
—Larry Page, Alphabet CEO, at Fortune

*95%: Global population covered by a mobile-cellular network. Mobile-broadband subscriptions may reach 3.6 billion in 2016, says ITU.

10. Tech That Will Truly Change the World

 “The biggest shift we have seen over the past few years is how important mobile has become, and this isn’t changing anytime soon. The technologies of the future, the technologies that will really change the world we live in, will be the ones that figure out how to solve even bigger problems with the touch of a finger.”
—Oisin Hanrahan, Founder of Handy, at The Next Web


AirWatch Connect Atlanta 2016 RegisterJoin us Oct. 2–6 to revolutionize business and, yes, change the world at Connect Atlanta 2016.

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Ashley Speagle

Ashley Speagle

Ashley is a content marketing specialist for VMware AirWatch.

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