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4 Trends Driving Mobile Productivity Apps in 2017

  • Marshall Anne Busbee By

2016 was a huge year for mobile productivity. We saw an end user’s average number of devices jump to 3.64. We also saw that users on average look at their phones 150 times a day for approximately 72 seconds each time.

With all this screen attention on mobile devices, companies are looking to optimize the undivided attention of the end user and turn each of these moments into productive work sessions. There are a few trends we see coming into 2017 as organizations enter the race to build mobile productivity apps.

1. Security Remains at the Forefront

Security is and will still be key, but traditional ways of securing data on mobile are changing.  In the past, IT organizations would provide corporate-owned devices only on certified operating systems before any company information would be allowed. Now, with the availability of native apps for core systems like Salesforce, Workday and Concur, company data is on more devices than ever before.

Corporate-owned devices are dying as employees demand the same choice of device they have as consumers. This leads into our next trend.

[Related: Trend Alert: The 5 Next Big Things in Mobile Security]

2. Consumer Experience Is Critical

End users expect the same mobile experiences at work that they get in their personal lives. This starts with device choice and extends into choice of business tools and how enterprise apps are built. Users expect features like a single login experience across apps and tools and a familiar, intuitive experience based on the device they chose.

3. Native Apps Leverage OS Extensibility/Experience

We have seen a shift in enterprise apps and how they are built. The pendulum has swung from HTML and web apps with responsive design back to native apps. By including the familiar workflows for search, share and notification provided by each platform, enterprise apps have less of a learning curve.

[Related: (Video): Good Apps vs. Great Apps: What’s the Difference?]

4. Single Integration Platform

Providing end-to-end workflow support at a business unit level is key to achieving productivity. IT departments can’t manage multiple platforms that connect to individual systems at scale. There has to be a singular way to tie in appropriate systems and quickly deploy apps when the business unit has a requirement.

2017 will be an exciting year for mobile productivity and business transformation as companies capitalize on mobile micro-moments. Knowledge workers will work more and better on mobile devices as companies provide targeted enterprise applications that help increase ROI and employee satisfaction.

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Marshall Anne Busbee

Marshall Anne Busbee

Marshall Anne Busbee is a senior product manager for enterprise apps at VMware AirWatch.

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