VMware has been positioned as a Leader in the IDC MarketScape: Worldwide Enterprise Mobility Management (EMM) Software 2017 Vendor Assessment. This study analyzed and evaluated vendors across a broad range of capability- and strategy-focused criteria.
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the circles. Vendor year-over-year growth rate relative to the given market is indicated by a plus, neutral or minus next to the vendor name.
According to the report:
“VMware’s AirWatch product, acquired in 2014, is now tightly integrated into VMware’s End-User Computing (EUC) business unit, which includes the company’s virtual client computing and other non-datacenter software products. As an individual product, AirWatch has MDM, MAM and MCM capabilities and is expanding aggressively into UEM and IoT use cases. AirWatch is also among the leaders in EMM to incorporate reporting data and analytics into its offering, with packages to help businesses better understand how mobile devices, apps and data are accessed and consumed.”
The report also highlights that AirWatch has among the broadest set of features for managing Windows 10, macOS and Chrome OS, and recognizes VMware’s “foray into analytics and IT operations data analysis is a differentiation capability that has the potential to transform EMM from an IT infrastructure platform to a strategic business analysis and optimization tool.” Additionally, the report highlights VMware Workspace ONE, which brings mobile, traditional and virtual client computing technologies as a strength and differentiator.
As customers look to manage all endpoints—mobile, desktop and IoT—from a single, user-centric platform, the EMM industry is undergoing a rapid transformation. VMware has continued to push our pace of innovation to deliver a solution that can help customers adopt a UEM approach at their desired pace. We understand our customers are at different points in their digital transformation journey, and with our Workspace ONE platform powered by AirWatch technology, they can find a solution that will support them as they move from EMM to UEM to deploying a digital workspace strategy.